Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

An intriguing use case for LLMs is real-time customer support, in which the models analyze context, tone and intent to deliver personalized responses. This enhances user satisfaction while ...

"Service providers are infusing GenAI capabilities into automation use cases, significantly accelerating innovation." Enterprise adoption of GenAI is being driven by improved in-house LLM ...

With the recent boom of artificial intelligence in healthcare, leaders are grappling with the best use cases. Many systems are piloting AI programs to reduce clinician workloads and improve ...

There is one final tool to mention before diving into the use cases: the human brain. Compared to automation tools, humans are expensive and slow. However, no technology existing today can match our ...

Many marketing activities can be automated these days. You can leverage marketing automation tools like HubSpot for email marketing or Zapier to build connections and automation between systems ...

Volunteers with the Eagles Mere Volunteer Fire Department and other volunteer fire companies in Sullivan County construct a toboggan slide at the community’s lakefront on Jan. 25, 2025.

For the past five years, the MarTech Replacement Survey has identified marketing automation platforms as the most replaced solution in the martech stack. In either case, the next step ... Let the ...

Hence growth marketing is what app marketers doing their best to ... was integration with other apps. In most cases, business teams use multiple apps to run projects, and integration between these ...