STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Kate Fenske, who has held high-level positions at Sister, Entertainment 360 and UCP, is launching Hound, an independent film ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Canva is an invaluable resource for professionals across industries. For example, marketing managers use Canva to create ...

Discover the 13 of the top business card design software options, each with different features to suit various needs.

“The new logo, inspired by the Möbius strip ... to fostering creativity and stature,” stated the company in a release. “Our refreshed identity reflects who we are today and where we ...