The start of the year is the perfect time to take stock of your marketing strategy ... also known as triggered or programmatic mail, is the process of automatically mailing traditional postcards ...

Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. The post A 3-step guide to unlocking marketing ROI with causal AI appeared ...

Without proving their marketing ROI, it's almost impossible to justify your marketing ... Another important feature is Behavior Flow, which displays how visitors navigate the pages of your website.

Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI ... than half of marketers have a standardized process for sponsorship/event ...