As trends change, fandom fashion has evolved from logos slapped on things to more 'quiet luxury' lifestyle goods.

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

In conjunction with his WWE retirement tour, Mattel will release a special 'you can't see me' John Cena action figure. Ringside Collectibles is reporting that t ...

Mattel contemplates a major change to its pricing. Amid this recent decline in doll sales, Mattel issued a stern warning ...

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...