In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Described by Kaliardos as a “Powerful Goddess” look, Cyrus's look was achieved using only products by the popular drugstore ...

It's a scene that is repeating itself at Rite Aid stores across the Buffalo Niagara market. With missing inventory in ...

Promising review: "Love the pink color! Needed extras for trips/car ... It's just an amazing product, that I will NO LONGER ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

These picks from CeraVe, Revlon and more have social media's stamp of approval — find 'em in one spot, no scrolling required.

With a truly mind-boggling 128,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the top of Amazon's bestsellers list. The patches are formulated with ...

Pro tip: Use an eyelash curler before applying mascara to open up your eyes and maximise the lengthening effect. Try: Maybelline Lash Sensational Sky High Waterproof Mascara, S$26.70 Maybelline Lash ...

Read on to find out why shoppers are obsessed with the Maybelline Falsies Surreal Mascara: “Maybelline Falsies — yup this definitely gives you a false lash look! In the best way. That first ...

Amazon is kicking off the long weekend with a huge sale with discounts up to 76 percent off. Shoppers can save on Apple AirPods, Dyson vacuums, Ugg boots, Coach bags, Nespresso coffee makers, and so ...