Meta, the company behind Facebook and Instagram, is under fire in Belgium for allegedly promoting illegal gambling through in-game features called "loot boxes." ...

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

KFC has long recognised its appeal to gamers and has leveraged that in its advertising. We've already seen it insert a beefed ...

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part ...

Titan Chasers is the latest take on the 4x survival strategy genre for Android. But is Godzilla enough to make the game fun?

AppLovin’s advertising wins have supercharged the company’s stock. In November, after AppLovin’s Q3 earnings report, the company’s stock shot up from $168 per share to $290, making it the fastest ...

Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps.

Genshin Impact reveals details about an interesting new in-game event for update 5.4 that will allow players to create their ...

Sensor Tower, a leading provider of data on the digital economy, today released its annual State of Mobile Gaming Report for ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Upraised Game Changers List recognises the work of 50 outstanding product managers who devised world-class solutions using ...

A controversial, AI-generated Guitar Hero advertisement was actually market research for a title that isn't in active ...