Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Marketing is hard under the best of times, harder during a pandemic that has decimated tourism across the world. New Zealand has reminded us that it’s even trickier to remain sensitive when you ...

Tourism New Zealand (TNZ) is New Zealand's national tourism body, charged by the government to enrich New Zealand (primarily) by attracting overseas visitors to holiday here. Advertising plays a key ...