When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

Inc., a prominent player in the packaged food and beverage industry with a market capitalization of $9.9 billion, has been ...

The value of Tesla’s brand dropped for a second straight year, according to research and consulting firm Brand Finance.

A huge part of my success was that being in New York gave me proximity [to power players],” said Saie’s Laney Crowell. “I could do five meetings in a day if I wanted to, ...

Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...

Described as brand ambassadors with attitude, the badassador program is looking for passionate enthusiasts to “introduce the next-generation of Dodge muscle to a new audience.” The automaker doesn’t ...

Nike’s shift to D2C and weak innovation hurt growth. Read why NKE stock’s low valuation doesn’t make it a favorable ...

Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...

During the past five years, investing in cannabis stocks has led to dreadful returns for investors. One of the top cannabis ...

Whether they know it yet or not, one lottery player in Canada is now a brand-new multimillionaire after a massive win.