Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

From the infamous $5,000 fine in 1985 to $1 billion in sales in the first half of 2019, Michael Jordan and Nike have built an institution with Air Jordans. The swoosh disappeared in the second ...

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

"I love them! They are super comfortable and I love the way they look," says a reviewer. "Look great and fit well. Quite new ...

In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...

Once-coveted Air Jordans and Air Maxes are ... those sneakers are not being put on promotion and they are holding up their prices," she told Insider. Nike's been in this position before.

Obviously, Falk didn’t think Nike would sell a record $125 million worth of shoes in Year 1. Frankly, none of us could have envisioned the record-shattering sales Air Jordan would generate for Nike.

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

In a controversial marketing move, Nike has decided to block the Air Jordan 1 Low SE ‘LNY’ in celebration of the Air Jordan 1′s 40th anniversary this year. If shoppers found the shoes on the ...

Save $40 on some of Nike's most popular women's Air Jordans + an extra 25% off for Nike Members. The Arena Media Brands, LLC and respective content providers may receive compensation for some ...

It's interesting to note that Michael Jordan and ... Jordan's promotion of a luxury product that was beyond the means of many low-income households. Everyone had to own a pair of Air Jordans ...