USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

SI: USA Basketball has denied it, but do you still think your issues with Nike cost you a spot on the Olympic team? Jaylen ...

Paige Bueckers is a household name in basketball. The UConn Huskies guard is the consensus first-overall pick of the 2025 WNBA draft.

When people ask me what I do in my free time, I’m going to say basketball all the time,” she said. “Because basketball is who ...

One of the most iconic logos in all of footwear is getting memorialized on a new piece of outerwear from Nike, Inc.’s Jordan Brand. Dubbed the Air Jordan Skyline Gore-Tex Jacket, the new jacket is ...

In the late 1990s, the label combined running and training shoes with the cult favorite Trunner line. More recently, it's ...

Nike made a significant impact during Super Bowl LIX, airing its first commercial during the “Big Game” in 27 years. The ad ...

The first-time All-Star made several appearances Friday in San Francisco and Oakland just two days after logging 36 minutes in a loss at Boston.

Nike's newest add sparks some buzz with Suns star Kevin Durant's historic 30,000-point performance on Tuesday.

NBA to host 1st Total Health All-Star Walk and 17th annual NBA Cares Day of Service, in addition to numerous other events.

NBA All-Star weekend continues Saturday in San Francisco with the skills competition, 3-point contest and Slam Dunk fest.

Oregon center Nate Bittle was announced as a semifinalist for the 2025 Kareem Abdul-Jabbar Award on Friday. The Naismith ...