Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

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In addition to being an award show, the Grammys serves as a massive concert for music lovers both in-person or at home. Stars like Shakira, Coldplay, Stevie Wonder and John Legend will all take on the ...

Consumers connect with this powerful medium at home, at work, and on their commute. With the largest reach in Canada and exciting on-air personalities that listeners love, Bell Media stations provide ...

The Movie and Television Review and Classification Board (MTRCB) denies claims that the controversial Pepsi Paloma film by director Darryl Yap is under review. According to the MTRCB, the movie is ...

Twenty-eight of Australia’s most creative brands, agencies, and SMBs have made it to the finals of this year’s TikTok Ad Awards. A record-breaking 128 entries were submitted, all vying for the ...

This marketing approach highlighted how a well-aligned brand message could transform a product into a cultural icon, making the “Pepsi Generation” a pivotal chapter in advertising history. In summary, ...