If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

But it's simply never complete without a Valentine's Day perfume, IMO. You can opt for a fruity fragrance to wear to a party, a ~sexy perfume~, or something soft and cozy to snuggle up with at home.

While chocolates, flowers and jewelry are classic — and basic — choices for Valentine’s Day, perfume or cologne is the most thoughtful gift you can give for the holiday. Whether they prefer ...

MANILA, Philippines — While perfumes may be a popular gift idea for Valentine’s Day, a toxics watchdog on Sunday again warned the public against buying fragrance products with a “reprotoxic ...

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

Of all the beauty products in the world, fragrance is my favorite — especially those containing a strong note of vanilla. Yes, yes, I know. The scent can be at times…well, vanilla; sometimes ...

But trust me, if you steer towards richer scents like woody perfumes, this note brings a sort of intoxicating vibe to any scent that’s well worth trying. Tobacco is used as a perfume note more ...

Grab your favourite perfumes and spend a little time googling the key notes (hint: if in doubt, check out fragrantica.com for beginner-friendly scent breakdowns). Are there any common occurrences?

Here at Post Wanted, we love dupes. In 2023, Target launched fine’ry., a perfume line with spot-on dupes for expensive scents from luxury labels. Last year, Bath & Body Works is getting into the ...

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

Below, discover (and shop) some of the best perfumes on the market, according to celebrities like Oprah Winfrey, Meghan Markle, Kate Moss and more. “I love it so much, I practically bathe in it ...