From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining ...

ORLANDO, FLA. – PepsiCo, Inc. plans to evolve its portfolio to add more value, manufacture healthier options, and create more ...

Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave brands, social media trends and an emphasis on simply drinking more water.

But they sit in one broad category — the $1.2-billion domestic hydration market. “Hydration drinks are different from colas ...

Update: Philadelphia Eagles coach Nick Sirianni was drenched in Lime/Yellow/Green Gatorade late in the fourth quarter of Super Bowl 59 as his eagles brought the game home against the Kansas City ...

Since the 1980s, when the New York Giants implemented the fashion of soaking head coach Bill Parcells to celebrate an important victory, the Gatorade bath at the end of championship games in the ...

There may not be a prop bet more synonymous with fun Super Bowl bets than the market for color of Gatorade to be poured on the winning coach. It’s also one of the easiest props to fool yourself ...

Super Bowl-winning teams usually douse their coach with Gatorade as the final seconds tick off the scoreboard. Know who else celebrates? Bettors who put some green down on the correct celebratory ...

Last year Chiefs head coach Andy Reid got a barrel of purple Gatorade dumped on him and he will, if rather reluctantly, be hoping for a similar outcome this Sunday. But while the Gatorade shower ...

Gatorade is the longstanding electrolyte drink that’s fueled athletes for decades. By restoring lost electrolytes, it helps to boost hydration and ultimately enhance your athletic performance.

There are an almost countless amount of prop bets you can wager on the Super Bowl and one of the most fun ones that people love to bet on is the color of the Gatorade that will be poured on the ...