The ad begins with a woman from Chennai, new to the neighbourhood, being introduced to a group of North Indian women.

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Cadbury Dairy Milk India has launched its new leg of advertisement campaign. One of its fresh ad videos is winning hearts ...

David Enrich’s new book, ‘Murder the Truth,’ and two classics reveal how efforts to undo Times v. Sullivan endanger ...

The ROI is obvious: Personalization drives revenue by increasing sales, but it also reduces costs. A well-optimized catalog ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...

Australian production company Finch doesn’t have a house style but rather effortlessly crosses genres. But it excelled with ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

Bluetooth 5.0 was officially announced almost nine years ago. The wireless technology has undergone several updates up to the ...

SpaceX’s gargantuan Starship megarocket is back on the launchpad, poised to take off on an eighth uncrewed test flight as the ...

Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.