When your management accounting team collaborates with Marketing ... Actionable step: Get input from diverse sources during the pricing process. Marketing provides the pricing strategy, Accounting ...

Pricing is one of the 4 Ps of marketing and the most basic tactic ... The lowest layer is execution level, where SKU-level dynamics and inventory and supply management come into play. If too much ...

Case discussions illustrate concepts discussed, and case studies are used to introduce the marketing decision-making process. Marketing Management emphasizes the ... customer retention, pricing, ...