Influencer marketing is undergoing a transformation. The days of one-off brand deals, where influencers simply posed wit ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Wynn Macau’s casinos on the Macao Peninsula had lost market share to Cotai casinos, but this has changed after the company's first Cotai-based casino, Wynn Palace, opened in August 2016 and has ...

Breann Satterwhite is the senior brand marketing director at Bevel, where she has launched many brands and products under Proctor & Gamble. On Feb 12, ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Advancements in cloud-native and AI technologies over the last several years are automating tasks and contributing to the ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...