This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

The media often focuses on celebrating a happy end result to a journey of making health changes, leaving out the ups and downs. This is misleading.

Asset management firm Purpose Investments launched seven new yield shares exchange-traded funds (ETFs) on Thursday (February ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

At the popular Balogun market located in the heart of Lagos, a fascinating ritual unfolds everyday. A professional woman in a ...

Lisa Byers comes from a mixed background of advertising, research, and community engagement, having worked and volunteered ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Researchers analyzed human motivation from an evolutionary perspective, identifying 15 key motives that drive behavior.

Co-authored by Sandro Galea, M.D., and Nason Maani, Ph.D.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...