This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

The media often focuses on celebrating a happy end result to a journey of making health changes, leaving out the ups and downs. This is misleading.

Americans love American football as much as they love to laugh, and advertisers have noticed. This is why the funniest ads ...

Researchers analyzed human motivation from an evolutionary perspective, identifying 15 key motives that drive behavior.

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Lisa Byers comes from a mixed background of advertising, research, and community engagement, having worked and volunteered ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

Today, nearly every American - 91% - owns a cellphone that can access the internet, according to the Pew Research Center. In 2011, only about one-third did. Another study finds they average 5 hours ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

By looking at some examples and examining the psychology of gamifying marketing and loyalty offers, this article sets out three key reasons why challenge offers are so successful at driving ...

Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...