Today, nearly every American - 91% - owns a cellphone that can access the internet, according to the Pew Research Center. In 2011, only about one-third did. Another study finds they average 5 hours ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

The media often focuses on celebrating a happy end result to a journey of making health changes, leaving out the ups and ...

Puzzled experts aren't sure why the plant-based food industry is shrinking after years of rapid growth. But chef Neil Rankin, once head of a nose-to-tail restaurant and now running a vegan food ...

Welcome back to the Money blog. We've kicked off the week by exploring what it's like to be a teacher - and it's not all ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

At the popular Balogun market located in the heart of Lagos, a fascinating ritual unfolds everyday. A professional woman in a ...

Lisa Byers comes from a mixed background of advertising, research, and community engagement, having worked and volunteered ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

However, the very idea of selling can feel uncomfortable, even unethical, when our primary goal is to provide care and ...