[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology in Northwestern University.—THE EDITORS.] The only ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

By looking at some examples and examining the psychology of gamifying marketing and loyalty offers, this article sets out three key reasons why challenge offers are so successful at driving ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...

PSYCHOLOGY is the science of human nature, Commercial advertising is the art of influencing human nature to buy certain wares, Advertisers are discovering that they need to know the facts which ...