e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rare Beauty has added a new member to the Soft Pinch family. The Selena Gomez beauty brand announced the launch of Soft Pinch Liquid Contour on Instagram on January 21.

Benefit fans will be pleased to know that Boots has slashed the price of the iconic Hoola Bronzer by 25% in the sale. Winner of countless beauty awards, the Hoola Bronzer is a matte powder that ...

Currently, my favorite highlighters are the Dior Forever Glow Maximizer and Rare Beauty Positive Light Liquid Luminizer Highlight. Even in winter, I love a touch of bronzer as I otherwise look like a ...

It retails for $44 each. According to Rare Beauty, the Warm Wishes Effortless Bronzer Stick is "Innovative liquid-like cream bronzer stick melts into skin for a believable, sun-kissed warmth that ...

Actress Viola Davis served unapologetically captivating beauty at tonight's awards thanks to a bold, wine-colored lip and an abundance of free-flowing curls accented by a custom Gucci sequins gown.