A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Marketing should continue to focus on its strengths—brand-building, demand generation, and lead nurturing—while sales should ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

The beginning of a customer relationship determines its outcome As you know, sales reps are great at building relationships with buyers. Trusting relationships are a huge component of a buyer's ...

“I’d love to say that it was a marketing strategy, but it is an authentic relationship,” Donovan said. “And we’re happy to have it, and it’s been nothing but good for us.” It came ...

In healthcare marketing, this seismic shift is no different — AI is poised to revolutionize the industry. But how do we build a relationship with AI that’s productive, ethical and future-focused? At ...

tells Marketing Week it was “time for the brand to evolve”. “As a bank, we’ve always stood for putting customers first, and relationship banking has always been a part of what we’ve done. It’s a big ...