Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

Large language models are changing higher education. These authors show that that doesn’t have to be a bad thing.

In her new book “Second Life,” journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

From the over saturation of sports romance to formulaic book titles, recent years have led us to the homogenization of literature and it seems to be a vicious cycle. Certain conventions form the ...

A decade ago, its huge stores looked outdated as online sales grew. Now they are pulling in more customers than ever ...

Advertising and marketing veteran, Biodun Shobanjo, has been named as the first recipient of BB Apprenticeship Award by Bolaji Junaid ...

Corporate-giving strategists share what works in closing the deal on grants and other valuable types of support from ...

Born Again have been revealed, and fans of Netflix's Daredevil are likely to be very pleased. We also finally have an HD ...

In the dynamic world of business, Customer Relationship Management (CRM) software has become an indispensable tool for companies aiming to streamline their customer interactions, sales processes, and ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Kelly Rowland & Method Man are set to lead the Amazon MGM Studios Rom-Com 'Relationship Goals'; Robin Thede & Annie Gonzalez ...

Looking at the roles of the CMO and CIO, Sebastian noted some differences: Marketing leaders are good at painting a vision and a strategy because they're very customer-focused and they're looking ...