Most of us want to make our mark on the world, and one of the easiest ways is through small and preferably discreet personal ...

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Discover the wild theory about Super Bowl logo colors predicting the championship teams. Coincidence or clever marketing?

has always been a topic of discussion among luxury watch enthusiasts. Rolex’s superb craftsmanship is at the heart of this brand, and their attention to detail and use of high-quality materials put ...

You are authorized to access and use the university’s trademarks for non-commercial purposes. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or ...

Between January 23 and January 26, the Rolex 24 will kick off the start of the 2025 racing season down at Daytona International Speedway’s infield road course. The endurance event has a long and ...

Waiting lists for all-but the hottest professional sports watches are now so manageable for Rolex’s authorised dealers that they are removing the dreaded “Exhibition Only” signs from their displays.

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

IndyCar legend Scott Dixon will run another Rolex 24 at Daytona this week. So will 2022 Daytona 500 winner Austin Cindric and NASCAR Cup Series rookie Shane van Gisbergen. Felipe Nasr, Dane ...

The prestige of the Rolex 24 at Daytona is rooted in its 63 ... The “International Race of Champions” brand was claimed long ago, but its spirit applies to the sports car extravaganza in ...

This was done for two reasons. First, it provided some brand synergy. The NFL’s logo features red, white and blue, so getting those colors into the Super Bowl logo every year was great for ...