Here's how a small fortune's worth of Rolex Daytonas bide their time at the Rolex 24 Hours at Daytona before landing on the ...

The prestigious 24-hour long endurance race lived up to every possible expectation. The post The thrill of Daytona: Why the ...

Pacers point guard Tyrese Haliburton clearly knows what we’re talking about. Speaking to the press this week following a game ...

Watches and jewels by Richard Mille, Cartier, Audemars Piguet, Rolex, Graff, Harry Winston, Chopard, Bulgari, Tiffany and ...

But if many of those same drivers had their way, the Dutchman would be in Daytona this weekend racing the Rolex 24 and the song that honors his dominance would be blared throughout the infield ...

Your normal Daytona 500 finishes in comfortably less time. But around here this time of year, when the main event — the Rolex 24 — is a twice-around-the-clock marathon, it basically felt like ...

F1 Champion Max Verstappen the Brightest Star Missing From Stacked Field at Rolex 24 of Daytona DAYTONA BEACH, Fla. (AP) — The notorious tune “Du du du duh ... Max Verstappen ...

Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch. How much it is worth? Well, Rolex doesn't list a price on its website.