The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

Under the leadership of Leo Balbi (CEO) and Sleyman Khodor (CCO), the new agency begins operations with clients Verisure, ...

Read WTW's The Agency episode 7 recap. The Agency episode 8, "Truth Will Set You Free" "Martian's approach doesn't go to plan. Sami makes a startling confession." Read WTW's The Agency episode 8 recap ...

But imagine if you could have an anti-ban ad account that’s ban-proof and has no spending limit. That sounds good, right? So this is what’s called Agency Ad Account. This article explores their ...

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

The list of people Trump approved on Monday after he was sworn in will carry out the first acts of Trump’s second term. Trump has vowed to undo many of the policies of outgoing President Joe Biden.

Elon Musk has addressed Donald Trump’s victory rally in Washington DC on the eve of the US President-elect’s inauguration.

(AP Photo/Ebrahim Noroozi) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] Funding cuts to Afghanistan are the biggest threat to helping the country’s women, the chief of a top ...