The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

Detroit-based brand advocacy agency Crimson, formerly Mort Crim Communications, has named Jennette Smith Kotila as its new president and promoted five other team members.

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The ...