When It Comes to Brand Engagement, Message Marketing Is Getting Rich
Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...
Marketing Dive11y
How Starbucks is pushing the envelope with SMS, MMS marketing
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...
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GR8 People Elevates Talent Engagement with New SMS and MMS Features
Our new SMS and MMS capabilities streamline communications throughout the entire talent journey. With the freedom to choose from text, email, and phone, recruiters can select the ideal channel for ...
Retail Dive1y
Starbucks whips up clever SMS, MMS campaign for summer drink buzz
This week Starbucks launched mobile calls-to-action for its “Frappuccino Fun All Summer Long” SMS and MMS opt-in program. Starbucks also announced its second-quarter 2014 results yesterday ...