Samsung’s Galaxy S-series is in its software era. Maybe the whole smartphone industry is, too, save for a few phones with hinges (Samsung’s included). But overall, we have exited the hardware-driven innovation cycle and are firmly in the midst of a software-based one.

Samsung’s Galaxy S25 devices are now available to buy. It starts at £999 / $999 / AU$1699 for the 256GB variant. That sees the 2025 mode at the same launch price as the Galaxy S24 Plus was upon launch last year, avoiding inflationary pressures.

Samsung's "middle" flagship is a solid device, but I wish it had some of the prowess of the Galaxy S25 Ultra.