From Pat McGrath to Fenty Beauty, more and more beauty brands are offering inclusive and diverse foundation ranges ... in a staggering 40 shades (something that was rare to come by at the time ...

When Rihanna dropped her Fenty Beauty line last year ... there are a colossal 40 shades of Pro Filt’r Soft Matte Longwear Foundation to choose from, modelled by the likes of Leomie Anderson ...

No wonder it has over 600K positive reviews ... Beauty Director: This foundation was the biggest talking point when Rihanna’s Fenty Beauty collection launched, and with its extensive shade ...

Fenty Beauty has become a makeup juggernaut (much to the dismay of those wanting new music from Bad Gal RiRi) and ...

(Image via Getty) On January 9, 2025, Brand Vision featured Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty as the top 2 beauty brands of 2024 in its list of top 10 celebrity beauty brands.