Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates ... For more than 80 years, Smokey the Bear' has persuasively led public information campaigns ...

Many grown-ups still remember meeting Smokey Bear or learning his iconic message about preventing wildfires. That was usually in a classroom. Though sharing wildfire prevention lessons is not as ...

Smokey the Bear, and the goal was “to inform the public about how forest fires could undermine the war effort and destroy much-needed lumber.” Putting the onus on average citizens, Smokey’s iconic ...

A GOP-controlled Congress and Trump administration is paving the way for expanded fossil fuel and energy production. It also ...

Unfortunately, to get a deal like that, you’re going to have to look for it. The average combo meal at any given fast food ...

Just a few days before the fire, I captured this picture near the Hollywood sign of Smokey the Bear warning people that the area was ... Coming back now.” We got that message at 9:08 p.m. Nobody in ...

Another brutally cold week in the books and the blazing warmth of new music is our light at the end of the tunnel. This week, ...

Marine Lance Cpl. Anthony M. Fifield has departed on a six-month deployment to the Mediterranean Sea and Arabian Gulf with the 26th Marine Expeditionary Unit embarked aboard the ships ...