The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
The brands dominating with influencers, from giants like Spotify and Netflix to fast-growing celebrity businesses
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
Woman's nostalgic point about how old social media has changed goes viral
"I remember getting 100 likes for the first time and thinking I was a celebrity," said one user reminiscing about how social media used to work.
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7 Essential Image Editing Tools for Social Media Success
Let's face it-on social media, a great image can mean the difference between being noticed and being ignored. Whether you're trying to grow your personal brand, boost engagement, or just make your ...
Picture of the day? Babar Azam and Virat Kohli's gesture goes viral on social media amid IND vs PAK match
The ICC Champion's Trophy match between India and Pakistan is ongoing at Dubai International Stadium. Amid all the thrill, a ...