Here’s Your Worst Brand Tweet Of The Week Spirit Airlines turns the illegal hacking and leaking of celebrity nudes into a very uncool social media marketing ... ways your company can elevate ...

The global marketing value of social media influencers stood at $21.1 billion in 2023, illustrating just how powerful ...

Sprout Social has rebranded Tagger Media as Sprout Social Influencer Marketing to help companies discover, activate, and scale influencer partnerships.

Bridgepoint will reinvest in Samy Alliance, a social media marketing company specializing in influencer marketing, social media management and amplified paid social campaigns.

As brands turn to more social media marketing avenues, they’re finding that influential content creators receive an excellent return on investment (ROI). “Brands are increasingly doling out dollars to ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Savvy companies ... to shape social media as a tool for brand discovery and customer engagement. Investing in AI today will ensure brands are prepared for tomorrow’s challenges and opportunities in ...