In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings, reduce wait times and improve customer experience.

Starbucks is eliminating 30% of its menu in the coming months. (CNN) — Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced ...

In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings, reduce wait times and improve customer experience.

Starbucks unveiled its Valentine’s Day menu, which is available now for a limited time and includes two returning favorite beverages, as well as two new Blackberry Sage Refreshers. The following ...

As part of the Starbucks Corp. (NASDAQ: SBUX) effort to cut its menu and make its stores more efficient, it has reduced what customers can order via the Starbucks app. That will increase ...

Starbucks is offering members of its loyalty ... who had previously expressed dissatisfaction with the complexity of the company’s menu, also announced last month that the company would be ...