Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks bets on mugs, macchiato art in test of CEO’s plan
The Seattle-based coffee giant is changing how it serves customers. On Monday expect to see the return of mugs and the ...
Fox Business4d
Starbucks rolls out changes, including free refills; brings back condiment bars
THE NEW STARBUCKS STRATEGY: WILL CEO BRIAN NICCOL'S PLAN WORK? The company also said baristas at locations in the U.S. and Canada will put "any" drinks ordered "for here" in coffee mugs ...
Yahoo Finance4d
Starbucks Bets on Mugs, Macchiato Art in Test of CEO’s Plan
Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.
NBC Chicago5d
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from ...