Influencer marketing often is the most relevant way to reach an audience. The value generated by influencers has more than doubled in the past five years, with a quarter of brands now regularly ...

An offseason roster purge is an annual NFL occurrence because long-term contracts aren't fully guaranteed. Players are often released when salaries aren't deemed to match production. Trades can ...

A beloved social media star is dead at age 45 — after going for a tattoo. Ricardo Godoi, a Brazilian auto influencer, went into cardiac arrest at the start of a procedure to ink his entire back ...

She covers influencers and viral, trending content across society and culture verticals and has been working at PEOPLE since July 2022. Ricardo Godoi/Instagram Brazilian auto influencer Ricardo ...

Brazilian influencer Ricardo Godoi died while he was under anesthesia for a tattoo procedure. He was 45. “Today we say goodbye to Ricardo Godoi, an incredible person who left his mark on the ...

Seventeen joined forces with Pharrell Williams for “Bad Influence,” an upbeat track that premiered during the Louis Vuitton’s Fall/Winter 2025 runway show in Paris. Williams wrote and ...

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Washington Capitals and Team USA star T.J. Oshie had to go back to social media to defend a post regarding President Donald Trump during his inauguration on Monday. Oshie had posted a simple ...

A twin is navigating a devastating loss. Rebecca Wylie Simms, a food and lifestyle influencer who went by the nickname “Boo,” has died following a “tragic surgery complication,” her twin ...

A glamorous social media influencer expressed her “deepest gratitude” after she was among the more than 1,500 Capitol rioters pardoned by President Donald Trump late Monday, just hours after ...

Start your Independent Premium subscription today. A TikTok influencer has been jailed after strangling their girlfriend in a “sustained attack” of domestic abuse. Hollie Hanson, 26 ...

Image: UFC boss Dana White is a long-time Trump supporter. Pic: Reuters Image: Influencer brothers Jake Paul and Logan Paul. Pic: Reuters Image: FIFA boss Gianni Infantino was spotted in the ...