Mountain Dew’s “Kiss from a Lime” Super Bowl ad features Seal promoting the soft drink’s fast-growing Baja Blast variety.

“When we advertise it, it’s going to help not only our retail business but also our friends at Taco Bell, because it’s exclusively poured on fountain there,” says Lyons. “Baja Blast goes ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.

Taco Bell has had a long and storied history, and there are plenty of facts about the massively popular fast food chain that ...