The ad was targeting or was supposed to target a conscious young audience but failed. The main reason was that people saw it as Pepsi’s attempt to trivialise a serious matter. The ad appeared ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Imagine, you have arrived at a networking event and the host introduces you to Richard, a cleaning company owner.

How to engage your audience on social media These five best practices can help you design social media marketing campaigns that speak to your target audience and engage your followers personally. 1.

Michael Madigan’s jury is made up of ordinary Illinoisans whose lives have likely been affected by the former speaker, given ...

Are you trying to find your target audience? Use Digital Marketing Strategy, to find success within your niche, and maximize ...

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that creates real-time models for targeting ads.

Black-owned brands got a foot in the door through accelerator programs at big retailers like Target and Amazon. Now they ...