The ad was targeting or was supposed to target a conscious young audience but failed. The main reason was that people saw it as Pepsi’s attempt to trivialise a serious matter. The ad appeared ...

Imagine, you have arrived at a networking event and the host introduces you to Richard, a cleaning company owner.

Understanding and reaching the right audience is essential for any business. That’s where target marketing comes in. This important strategy will help you focus your efforts on specific customer ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

Michael Madigan’s jury is made up of ordinary Illinoisans whose lives have likely been affected by the former speaker, given ...