It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...

After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.

The show was only 20 looks. Their power lay not in their shoulders or their logos or their bombast, but their ability to get ...