Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Sean “Diddy” Combs is showing his appreciation for Kanye West’s “Free Puff” campaign, which was shared during an online rant ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

There’s more to it here than just the inaugural Singapore Open featuring some of the world’s best tennis players.

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

Intrigue is personalized to the needs of the female athlete, leveraging player insights and cutting-edge technology ...

The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

A private tennis club and luxury hotel brand build a chic social network around community, cocktails, shopping and the proper ...

Exercise-specific clothing can be a worthwhile investment, but it’s not necessarily a requirement, experts say. Here’s what ...

Now, customers on Spirit Airlines are subject to being removed from flights if they are "barefoot or inadequately clothed (i.e., see-through clothing; not adequately covered; exposed breasts ...

Our tennis tips help you identify the bets you want to place far more quickly than doing your own research. Our expert tipsters publish tennis predictions for events on the ATP and WTA Tours ...