Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

Leonardo David is a writer and energy consultant who has worked on projects funded by the Inter-American Development Bank. An electromechanical engineer, he has written about solar energy and the ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Walmart unveils its first logo refresh in 17 years featuring a thicker font, a deeper blue background, and an energized yellow spark. The update, aimed at modernizing while remaining familiar ...

custom font.” Alongside this, the change in color between the old and new logos is in order to “keep the brand fresh.” Walmart says that the refreshed brand will be rolled out across its ...

Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is ...

Yes, the signature Pantone 285C, “Walmart medium blue,” color is more saturated. The font is bolder. The brand’s spark logo — which represents the inspiration Sam Walton felt when opening the world’s ...

The first wave of casting for the UK premiere of Dracula, A Comedy of Terrors has been revealed. Gordon Greenberg and Steve Rosen’s new adaptation offers a humorous take on Bram Stoker’s iconic horror ...