For the fifth year in a row, Ogilvy has cemented its position as the world's most creatively awarded agency network, topping the prestigious WARC Creative 100.
Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...
Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name - still associated with fast fashion and dodgy employment ...
As the ad world girds its loins for the awards season - Cannes starts on June 20 so it should be hot - WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners ...
The Warc Creative 100, an independent global benchmark of the world’s most awarded campaigns and companies for creativity has ...
The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...
The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly ...
TikTok, the ByteDance-owned video-sharing platform, is increasingly recognised for driving full-funnel outcomes—from ...
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