Celsius Holdings, Inc. is acquiring Alani Nu for $1.8 billion. Alani Nu, a Louisville-based energy drink company under the Congo Brands umbrella, has been acquired by rival Celsius in a deal worth ...

ALL RIGHT, JACK, THANK YOU. LOUISVILLE BASED ENERGY DRINK BRAND ALANI NEW HAS BEEN ACQUIRED BY CELSIUS FOR MORE THAN $1 BILLION. A BIG SALE. THE COMPANY, WHICH TOUTS ITSELF AS A FEMALE FOCUSED ...

Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Celsius Holdings has revealed plans to acquire health and wellness drinks and snacks maker Alani Nutrition (Alani Nu) in a deal worth $1.8bn. Kentucky-based Alani Nu will be bought from its ...

Katy Hearn Schneider and her husband, Haydn, founded Alani Nu back in 2018, and they recently sold it to Celsius for $1.8 billion. According to Celsius, the deal includes $150 million in tax ...

February 20, 2025--(BUSINESS WIRE)--Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius" or "the company") today announced that it has entered into a definitive agreement to acquire Alani Nutrition ...

Credit: Celsius and Alani Nu/BusinessWire. Celsius Holdings has revealed plans to acquire health and wellness drinks and snacks maker Alani Nutrition (Alani Nu) in a deal worth $1.8bn. Kentucky ...

Celsius Holdings is acquiring Alani Nu for $1.8 billion. The acquisition is highly accretive and provides strategic benefits and synergies. Alani Nu's distribution integration is uncertain ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

Retail sales of Alani Nu in the United States, including convenience stores, grew by 78% compared to the previous year, according to Circana's report for the four weeks ending Jan. 26 this year.

Celsius Holdings (NASDAQ:CELH) skyrocketed in late trading on Thursday after the company announced an acquisition of Alani Nutrition LLC for $1.8 billion. The strategic move combines two growing ...

“We are encouraged by the acquisition of Alani and a better than feared earnings print and expect the shares to be rewarded handsomely as a result,” Pascarelli writes. Truist’s ...