Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Kanye West is making significant changes to the way Yeezy operates. Following Shopify’s closure of his e-commerce platform, Yeezy.com has now transformed into a hub for announcements.

Previously, the YEEZY webstore had offered a variety of goods from T-shirts to sweatpants and shoes, all priced at $20 USD Shortly after the ad aired, however, that selection of goods was pulled ...

Kanye West’s Yeezy website has been knocked offline over its recent peddling of t-shirts emblazoned with swastikas. Shopify, an e-commerce platform used by websites and businesses to sell ...

On Sunday, Feb. 9, the rapper landed a bizarre Super Bowl ad in several local markets, which sent people to his website Scott Dudelson/FilmMagic Kanye West's Yeezy website is no longer online ...

The Anti-Defamation League condemned West's antisemitism on Monday, following the promotion to his website: "There’s no excuse for this kind of behavior." By Nicole Fell, Kimberly Nordyke, Carly ...

Learn more about his Yeezy advertisement. In the short ad, West was seen lying down at the dentist, shooting the promo from his phone. While showing off his diamond-encrusted grill, Ye said ...

Kanye West's Yeezy online shopping platform has been taken down after selling T-shirts featuring a swastika. The rapper, also known as Ye, used a Super Bowl commercial on Sunday to send people to ...

The divisive rapper ran an $8 million ad during the Super Bowl on Sunday (February 9) that advertised “Yeezy.com,” but it was selling just one item: a t-shirt with a s##### on the front.

Kanye West‘s Yeezy.com is no longer online amid controversy over the rapper selling a swastika shirt on the merchandise website. Visitors to the Yeezy website are ...

Ye, who has a history of spewing antisemitic hate speech, ran a Super Bowl commercial promoting Yeezy.com, which was selling white t-shirts with a bold Nazi symbol in black. The Shopify site ...

On Tuesday, Shopify confirmed to Variety that West’s Yeezy website had been shut down over his swastika merch. “All merchants are responsible for following the rules of our platform,” the ...