Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

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On Tuesday, January 21, the 47-year-old rapper announced via his Instagram Story that he is launching a women's clothing line as part of his Yeezy fashion collection. Kanye West aka Ye is seen on ...

boots, sweatshirts and other utilitarian separates to the fashion elite. Getty Images for adidas Kim frequently modeled West's designs; she's seen here with her family at the Yeezy Season 2 show ...