If you've ever wondered why YouTube goes so hard on ads when they make the experience so miserable, well, there's your answer ...

YouTube video ad benchmarks vary significantly among verticals, the analysis found. For example, the average view rate for ads in the education vertical (35.4%) is nearly double that of ads in the ...

YouTube confirms hour-long unskippable ads target ad blocker users, marking significant escalation in platform's fight against blocking software.

Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users ...

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.