Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.

The Pop Up shops will be selling exclusive merchandise not limited to the Hatsune Miku x Cinnamoroll collaboration. It will include merchandise featuring other Vocaloid and Sanrio character ...

While perhaps not quite as iconic overseas as Hello Kitty, Sanrio mascot Cinnamoroll is still incredibly popular in his own right. Now, the character is teaming up with the king of playing cards ...