Sabharwal spoke with PW about the launch of Prakash Books' new imprint, White Arrow Books, helmed by Indian industry veteran ...

The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Schultz's book explores digital marketing growth strategies, from choosing channels and testing creatives to using generative ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

“Infinite Realms is a backend AI-driven engine that can intake book manuscripts and turn them into living, breathing worlds that you can play,” Pereira said. “We’ll be able to license out these ...

Meet India's top 10 inspiring personalities of 2025, trailblazers in entrepreneurship, finance, literature, healthcare, ...

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

Traditional publishing provides credibility, industry support, and wide distribution but is highly competitive and often slow ...

Mario R. Rossero is back in Pittsburgh to run the cultural landmark where he started his career as an arts educator in 1997.

This San Diego publisher of classic titles uses data and trendspotting to catch readers attention. Here’s how it is marking ...

Enchanting. Mysterious. Riveting. Book blurbs have been a mainstay in publishing, designed to persuade readers to pick up a ...