For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

JioHotstar's technology to allow advertisers to reach audiences based on geography, language, and consumption patterns.

IPL 2025 begins on March 22, but Indian cricket fans face disappointment as JioCinema and Hotstar’s merger leads to the end ...

JioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and ...

JioCinema and Disney+ Hotstar recently merged to form JioHotstar which will expand the content and subscriber base for the ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

Fans of IPL will now pay for JioHotstar, but Jio and Airtel users get free access. Impact on advertisers discussed.

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

JioHotstar is set to replace free IPL streaming in 2025, with a subscription model expected to launch as the tournament kicks ...